About Us

The Superior Sentinel is Thunder Bay's honest voice: positive stories, local history, and responsible reporting on public safety.

We believe Thunder Bay is one of the most remarkable places on earth, and that it deserves journalism that is neither boosterish nor sensational. Our crime coverage leads with context, trends, and data rather than fear. Our community coverage celebrates the people and organizations making the city better. And our history writing gives readers the long view that today's debates so often lack.

Our principles

• Context over alarm. We never publish a crime figure without its denominator and its trend.
• Dignity. We report on tragedy with care for the people involved.
• Local. We are of Thunder Bay, for Thunder Bay.